First Rehab Adds Davis Vision

First Rehab Life (The First Rehabilitation Life Insurance Company of America) has introduced Group Vision Insurance with Davis Vision effective May 2011. The updated product launches first in the company’s home state of New York and will be available in a growing number of states by the end of 2011.

First Rehab Life partnered with Davis Vision to add a network option to their redesigned policy. As a result of this partnership, all enrollees receive one annual eye exam and lens/frame at no cost from participating Davis Vision network providers. Enrollees can still visit any Vision care provider they choose under this policy but when they select a Davis Vision network provider, they may pay less out of their own pocket. “The out-of-network component features the same reimbursement structure that our clients know and love from our previous policy,” explains David Epstein, VP of Sales. He continues, “In response to market demands, we offer all three plans at employer-paid, contributory, or voluntary contribution levels with simple flat rates.”

The new Vision policy uses the same intuitive online quoting and application system that First Rehab Life introduced last year when launching their new Dental insurance. Producers can compare Vision plan options that fit their clients’ specific criteria, compare rates, and generate attractive quote presentations. “Our goal was to continue to provide producers with a tool that is easy, seamless, and flexible,” states Katrin Atienza, AVP of Marketing & Planning. “The online system allows producers to save and edit quotes and to autopopulate the online application with saved quote data,” she continues. Constantine Lappas, COO adds, “We are excited as we continue to grow with our new system that ties together a paperless workflow from quote to policy generation.”

“It is very rewarding to see that our product development efforts are showing results. We are giving our producers more products that are better geared towards the needs of their clients. I am very proud of our team: in less than a year, we have launched new and improved Dental and Vision lines as well as a new AD&D rider for our DBL line. This new spirit certainly sets the pace for other efforts we are working on,” states Richard White, CEO.