ISO ClaimSearch Tracks Social Media Postings

ISO has announced a new resource that will help claims and fraud investigators identify an individual’s presence on social networking websites. Web Presence Search – available through the ISO ClaimSearch® Decision Net® public records information portal – can identify an individual’s “web footprint” or trail of digital information left as a result of postings on social networking websites. “The massive volumes of information available on the internet can make any online investigation of a subject a daunting challenge,” said Rich Della Rocca, vice president, ISO Claims Solutions. “Web Presence Search can make a real difference.” To deliver this service, ISO has formed an alliance with Social Intelligence Corp., a leading provider of social media screening and research solutions. Social Intelligence uses cutting-edge technology, including multiple search engines and customized web crawling tools, to automatically screen millions of websites, social networks, and secondary data sources such as blogs and photo sharing services. Search results are displayed in a Match Report summary consisting of URL links to web pages where reference to a search subject is detected. Findings can include personal profiles, employment history, educational background, recreational interests and activities, and personal photographs, including pictures of family members, friends and associates, video clips, blog entries, and news articles.

“Combining online search results with public record findings from other thirdparty sources, such as data aggregators and government agencies, is one of the most effective and innovative ways to provide a comprehensive, multi-dimensional profile of a person of interest,” said Della Rocca. “The Web Presence Search and Report will be an important resource for our claims and investigations customers.”

For more information about the Web Presence Search e-mail info.claimsearch @iso.com. [