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ACT and AUGIE Launch Insurance Digital Revolution Campaign to Advance Technology Adoption

The Agents’ Council for Technology (ACT) and the ACORD-User Groups Information Exchange (AUGIE) have announced a joint initiative, the Insurance Digital Revolution (IDR). The objective of the IDR is to drive adoption of digital tools that help agents, carriers and MGAs better serve their clients. This new industry advocacy program will build awareness of digital capabilities, educate about solutions and provide a platform for sharing success stories.

“Thanks to smartphones and other personal technology, almost everyone can get anything anytime, anywhere. Insurance is no exception,” said Ron Berg, ACT executive director. “The Insurance Digital Revolution campaign is designed to make sure the insurance industry is ready to meet that expectation.”

The Insurance Digital Revolution follows ACT and AUGIE’s Real Time/Download campaign, a highly successful initiative that promoted the use of real time and download to allow a single workflow for insurance servicing and quoting. The Insurance Digital Revolution expands the focus to encompass a range of digital solutions and targets a broader audience with the end goal of improving the client’s insurance experience.

“All around us, technology capabilities and solutions are increasing, but our industry isn’t moving fast enough in adopting them,” said Cal Durland, AUGIE leader and ambassador. “The Insurance Digital Revolution is picking up where the Real Time/Download Campaign left off. It is a broad initiative encompassing all types of technology, with its main focus being the insured’s experience as the key driver for technology adoption.”

Targeting agents and brokers, carriers, third parties, technology providers, user groups, and agent and industry associations, IDR will spotlight technologies including real time and download interface applications, e-docs, single sign on, and other capabilities.

Berg, added, “Adoption of the latest technology is a business imperative. Customers expect the most advanced digital capabilities when dealing with their insurance, whether it is buying a policy, making changes to it, or submitting a claim. The Insurance Digital Revolution will turbocharge the industry to adopt these capabilities more quickly and easily.”

The initiative will be comprised of a variety of awareness and communications programs including:

  • Creating a website and other resources that are a one-stop shop for actionable information and advice
  • Grass roots programs to educate and build awareness of what’s available, how to use and implement, and whom to turn to for more help
  • Collaboration opportunities with leading industry organizations
  • New participant engagement, including excess and surplus lines, surety benefits, MGAs and program managers

The campaign is currently seeking sponsors and participants in the advisory panel. For more information on the Insurance Digital Revolution and additional information about how to get involved, please visit insurancedigitalrevolution.org.