Northeast PIA Launches ‘Work with an Agent’

The Professional Insurance Agents of Connecticut, New Hampshire, New Jersey, New York and Vermont launched “Work with a Professional Insurance Agent/Local is Better” local marketing campaign. This resource offers PIA members in the five states access to informative pieces to promoting their agencies, capitalizing on their local community-centered strengths, with consumer focused materials and consumer content for use in a variety of media. It also illustrates to the insurance-buying public the benefits of an independent agent (i.e., working with someone who can offer insurance choices; who has a unique understanding of his or her clients’ and communities’ needs; and who often can offer the most affordable rate).

“Independent agents know they can offer customers a choice of insurance products from a variety of carriers; they can shop for the best insurance coverage for their clients; they can give knowledgeable and objective advice on complex insurance decisions; and they live in the communities they serve and support local efforts,” said Kelly K. Norris, CAE, executive director of PIACT, PIANH, PIANJ, PIANY and PIAVT. “This marketing campaign helps agents remind consumers to work with an independent agent when they are considering their insurance-buying options.”

Through the campaign, PIA members can learn how to launch and maintain a successful marketing campaign; ramp up their social-media presence; build relationships with their local media; and more. It also offers ready-made press releases (with an accompanying calendar); tweets and more, which can be personalized with the agency’s contact information. It also offers professional independent agents the chance to take their marketing campaign to the next level, through PIA Creative Services, PIA’s in-house advertising agency.

“The point of this campaign is to help agents maintain market share by helping them highlight their own, exceptional understanding and concern for the communities and clients they serve,” said Norris. “It is also a go-to resource for the insurance-buying community that is looking for information on how working with an independent agent can benefit them.”

The Work with a Professional Insurance Agent/Local is Better website found at pia.org/COMM/workwithanagent includes consumer information about managing risk, smart insurance choices and how the independent agency system benefits them with their insurance-buying needs.

The Work with a Professional Insurance Agent/Local is Better local marketing campaign also is accessible to PIA members via the PIA website. PIA also reminds the insurance-buying public to look for the “Work with a Professional Insurance Agent/Local is Better” logo when they want information about their insurance options.