Big ‘I’ 2023 Market Share Report: Growth in Independent Agencies

Slow but steady growth, includes  increase in homeowners market share.
The independent agent is holding his own showing slow, steady gains in lines of business penetration, including homeowners, according to the Big “I” 2023 Market Share Report.
The annual Market Share Report compiles and analyzes property and casualty premium data from AM Best and provides insights for agencies and carriers on current market shares by distribution types. Based on 2022 data, this year’s report points to the growth of the independent agency channel, which places 63% of all property-casualty insurance written in the U.S., an increase of 3% over the past five years’ average penetration rate.

While the independent agency channel held steady in commercial lines, placing 87% of all commercial lines written premium, it grew its share of personal lines written premium—38% in 2022, up from 37% in 2021—continuing a trend of growth in personal lines over the past five years. In particular, independent agencies saw gains in the homeowners line of business, up to 50% in 2022 from 46% in 2018. Direct written premiums reached $861 billion in 2022, up from $785 billion in 2021.

Independent agencies have also seen growth in surplus lines, with a 9% utilization rate in the past year compared to an average of 7% over the past five years. Private flood surplus lines in particular has seen a large jump, with a 45% utilization rate in 2022 compared to 36% over the past five years. This correlates to a hardening market and carrier withdrawals.
“Looking at the past five years, the independent agency channel is gaining ground slowly but steadily, with no material losses in any area seen in 2022’s data,” says Jennifer Becker, Big “I” senior director of agent development, research and education. “As we begin to see signs of a hardening market, independent agencies are facing the challenges head-on as trusted advisors to their customers.”
The Market Share Report is free for Big “I” members and states associations. 
To order or purchase a copy of the complete 2023 Market Share Report, visit the Big “I” Market Share Report webpage.

Founded in 1896, the Independent Insurance Agents & Brokers of America (the Big “I”) is the nation’s oldest and largest national association of independent insurance agents and brokers, representing more than 25,000 agency locations united under the Trusted Choice® brand. Trusted Choice independent agents offer consumers all types of insurance—property, casualty, life, health, employee benefit plans and retirement products—from a variety of insurance companies.