TrustedChoice.com Joins the Momentum Family to Accelerate Innovation for Independent Insurance Agents
NEW BRIGHTON, Minn., June 4, 2025 /PRNewswire/ — TrustedChoice.com, the nation’s leading digital prospecting platform for independent insurance agents, has announced it has officially joined the Momentum family. Momentum—formerly NowCerts—is one of the fastest-growing agency management platforms in the country, now offering the industry’s first fully integrated solution spanning the entire agent lifecycle—from lead generation and referral management to CRM, rating, policy administration, renewals, and carrier downloads. This unified platform empowers a network of over 5,000 agents with the tools, data, and automation needed to scale with confidence and clarity.
This move represents a significant step forward in the evolution of agent-first digital tools. By bringing together TrustedChoice.com’s proven prospecting platform and Momentum’s AI-powered agency accelerator, the combined organization is positioned to redefine how independent agents attract and convert high-intent insurance prospects in a digital-first world.
“TrustedChoice.com has always been about empowering the independent agent,” said Chip Bacciocco, CEO of TrustedChoice.com. “By joining the Momentum family, we’re not just continuing that mission—we’re accelerating it. With increased resources and strategic alignment, we’re better equipped than ever to deliver unmatched value to both agents and consumers.”
A Legacy of Advocacy Meets Modern Acceleration
TrustedChoice.com was born out of a unique collaboration between the Independent Insurance Agents & Brokers of America (the Big ‘I’) and a group of top-tier insurance carriers. Since its inception, the platform has worked in close alignment with the Big “I”‘s Trusted Choice® brand to raise the visibility and impact of independent agents. The company has delivered millions of high-intent referrals and enabled thousands of agents to build their online presence with greater sophistication.
That legacy now joins forces with Momentum’s multi-platform ecosystem. The Momentum by NowCerts platform provides a modern, open foundation for agency management—enabling seamless API integration, customizable workflows, and flexible data orchestration across the tools agents already use. Together with Momentum AMP, Momentum’s AI integrated agency accelerator platform, this full-stack solution reduces friction, unlocks insights, and centralizes agency operations like never before.
Accelerating What Works—And Building What’s Next
Independent agents today face unprecedented pressure to differentiate, generate qualified leads, and meet rising consumer expectations. This partnership gives TrustedChoice.com an engine for sustained innovation—while maintaining the core services agents trust.
“We’ve long admired what TrustedChoice.com has built—a category-defining platform that helps agents connect with ready-to-buy consumers,” said Michael Lebor, President of Momentum. “This partnership aligns perfectly with our mission: to modernize and grow the independent agent channel with smart tools, data, and strategy.”
“We’re building something bigger than just a tech stack,” added Peter Germanov, CEO of Momentum. “By bringing TrustedChoice.com into the Momentum ecosystem, we’re uniting shared values, complementary technologies, and a deep belief in the future of the independent agent. Together, we’re creating a smarter, stronger, more connected channel.”
This acquisition will enable TrustedChoice.com to continue to operate seamlessly, while gaining access to enhanced capabilities within Momentum’s expanding platform architecture. From advanced lead routing to integrated marketing automation, the combined capabilities will drive increased conversion, streamlined operations, and future-ready innovation — positioning agents to compete and win in a digital-first market.
About TrustedChoice.com
TrustedChoice.com helps independent insurance agents grow by connecting them with high-intent, appetite-matched insurance shoppers through a proprietary digital prospecting platform. Since its founding, TrustedChoice.com has delivered millions of referrals and elevated the visibility of the independent agency channel nationwide. Learn more at trustedchoice.com.
About Momentum
Momentum is an AI-powered agency accelerator helping independent insurance agencies scale with confidence. Its completely open API platform approach, Momentum AMP, offers open integration, advanced automation, data intelligence, CRM, quoting, and more. Momentum simplifies operations, eliminates technology clutter, and supports agents with personalized onboarding, no contracts, and strategic growth support. Learn more at momentumamp.com.
