New York Loses More Population

Based on analysis of Census Bureau data, The Report finds that the state’s losses were concentrated in New York City, which had gained back less than a quarter of its population decline in 2021 and 2022.

New York as a whole lost 1.8 percent of its residents over the first four years of this decade, which was more than any state except West Virginia – a sign that it’s likely to forfeit more seats in Congress (and in the Electoral College) after the next decennial census.

“These trends point to the need for a new direction in state and city policy, one that prioritizes affordability and economic opportunity while avoiding the excessive taxes and regulations that make it hard to live and do business in New York,” says the report, authored by Empire Center Senior Fellow Bill Hammond with research assistance from McCall Zeutzius.

The full report is available at EmpireCenter.org. and will prove interesting for marketers.

Empowering a New Era of Insurance Professionals

Independent insurance agents are entering one of the most promising moments in the industry’s history, according to Will Muse.. Although marketing costs and legacy systems once posed challenges, technology and innovation are now creating opportunities for agents to thrive as never before, he holds. A recent 2025 J.D. Power study highlights a growing demand for personalized service—an area where independent agents may truly excel, he points out with implicit optimism.

Muse, President and Co-Founder of PCG Technologies, offers “a transformative platform to equip independent professionals with modern marketing automation, intelligent analytics, and data-driven lead systems that elevate their competitiveness and strengthen their long-term success”.

“Independent agents are the backbone of this industry,” Muse said. “For years, they’ve delivered unmatched service and personal connection. PCG Technologies simply gives them the digital tools to amplify what they already do best.”

Muse’s path into insurance technology is as unique as it is inspiring. Beginning his career in the music and entertainment world, he mastered the art of emotional engagement, brand building, and data-backed audience growth. These skills became foundational pillars of PCG Technologies, which he co-founded with longtime business partner Bernard Porter. Their mission: to help agents generate better leads, close more business, and create scalable wealth through modern technology.

Since launching, PCG Technologies has supported thousands of independent agents across the country. Through automation, AI-driven targeting, and high-performance marketing systems, the company has helped clients collectively generate more than $105 million in revenue. “We love watching agents win,” Muse said. “When you combine our system with an agent’s mindset, discipline, and consistency, the potential is endless.”

Muse continues to redefine what’s possible at the intersection of creativity and technology. By embracing machine learning, behavioral targeting, and next-generation analytics, he ensures every marketing dollar works harder—allowing agents to focus on protecting families, creating financial security, and building generational wealth, the Company claims.

Seems worth a call.

SA