How Do I Optimize My Instagram Business Profile For Better SEO?
by Sarah Smith
Instagram has become the major revenue generator for the B2C business. People are checking the Instagram pages of brands to gain knowledge before making a purchase. Thus, the way you present yourself on Instagram will play a significant role in building your brand image. So, optimizing your Instagram business page according to the SEO will maximize your reach effortlessly. Here, I bring out the tips that will work for you effectively in maximizing the visibility of your Instagram posts on Google search. Make use of the measures provided by me below, which will eventually elevate your Instagram posts’ visibility on Google ranking. Trollishly is a renowned digital marketing service provider that has maximized the social sales of many brands. You can also try such services to improve your digital marketing.
Use Appropriate Keywords:
The keywords play the dominant role in enhancing the visibility of your Instagram posts. Add the relevant keywords in your bio. The keywords should be in such a manner that will provide a complete meaning about your page. It should stand apart and irrelevant to the bio. So, to craft an enchanting bio with keywords, finalize the keywords, and start building words around it. Following this tactic will make your bio look compact and provide complete meaning. You can use the Google Keyword Planner which will help you in spotting the highest density keyword for you.
Optimize Your Instagram Caption:
You should approach the Instagram photo captions in such a manner you approach the title tags. The beginning few words of the title tag will only appear on the Google search results. Instagram captions are also displayed in the same way. So, come up with captions that will give an outline of the subject that has been focussed in the beginning three to four words. The beginning words should also be in such a manner that it should drive the viewer to click the link. Thus, the caption is the factor that drives people towards your Instagram page. So, realize the importance of your photo captions and craft them accordingly. Incorporate the keywords that are most common in your industry.
For instance, if you are in the cosmetics industry, add commonly used words such as beauty products, glow, shiny skin, etc. Adding such relevant keywords will improve the position of your Instagram post in the search engine results. Subsequently, you can reach your target audience more easily. So, crafting the Instagram caption by utilizing the tactics given above will avail benefits to you.
Use Hashtags Wisely:
Hashtags can generate enormous traffic if chosen wisely. They have the potential to drive a massive number of the target audience effortlessly. So, do sufficient research in spotting the hashtag that is widely used by the target audience. Hashtags have the same potential as keywords. So, go with the appropriate hashtag that will generate quality traffic to your Instagram page. Add hashtags in your bio. Since hashtags in the bio are clickable, as soon as you press the hashtag in your bio, the posts that had the same hashtag will appear. Thus, the visibility of other posts will also increase, resulting in an elevation in your brand awareness.
Add Links:
If you have pages across various platforms, embed the link of any Instagram post in those platforms. Incorporate the post link in your blog posts. In such a way, the ranking of the post will increase in the Google results. Notably, the channels in which you add the post link should be a reputed one. Only then you could have an increase in the search engine ranking. So, incorporate your links in the appropriate platforms, which will eventually maximize the search engine ranking results. The higher the domain authority of the website you choose to embed the backlink, the more the ranking of your Instagram post. You should discard embedding backlinks as old fashion. This tactic has its benefits, which will assure growth in the long term.
Add Scintillating Images:
You are aware that Instagram is primarily an image-centric social application. So, adding color-rich images that are blended perfectly will assure benefits to you. Based on how alluring the image is, Google will give priority to an Instagram post. Thus, the quality of the photos you add to your Instagram profile will play a massive role in uplifting your Google search ranking. Choose relevant filters that will perfectly match your image.
Wrapping Up:
Instagram has currently evolved into the social media powerhouse. Its user base has been increasing at a swift pace. Currently, Instagram has almost 1 billion monthly active users, the highest among all social applications. Thus, with a brilliant strategy, you can earn any number of leads for your Instagram posts. The tactics that are provided above will improve the ranking of your Instagram page on Google search results.
Hi, I’m Sarah Smith. I’m a professional content creator and writes in-depth articles about Social Media and tech reviews. My particular areas of interest are marketing, technology and anything related to social media. I have published several articles on leading websites and is an avid blogger and Trollishly Social Media Blogger.
