Better than a PR Campaign….

There is no better image maker for the insurance industry than its performance in the wake of a catastrophic event. Hurricane Sandy was just such an event here in the Northeast. Interestingly, on the very day the storm attacked the tri-state area, there were at least two major insurance agent events scheduled: the Down State Council on Long Island and the PIA RAP in Tarrytown. Each was canceled for obvious reasons, including the importance of that time period for agents to deal with their insureds’ claims and inquiries. From accounts that I have gleaned early on after the storm hit, the industry did pretty well. It has been said often, but perhaps not often enough, that this kind of service is the best public relations available to independent agents and brokers. Answering machines and 800 numbers in Borneo don’t do it. We hope each of our readers prevailed favorably over the adversities the storm and its implications presented……. In this issue, we present a feature on PRI, one of the leading medical professional liability insurers in the US on the occasion of its 30th anniversary. We have followed the progress of this company for much of its 30 years and find it to be in increasingly strong condition and enjoying greater acceptability among its client medical doctors and hospital facilities. The company’s management and streamlined delivery systems, now housed in its new Roslyn, New York headquarters augurs a good future for PRI, among the very few reciprocals in the field that has succeeded on the premise that it was created, operated and designed to benefit the very doctors who founded it 30 years ago.