ADVERTISING GETS YOU NOTICED!
Since 1889, Insurance Advocate® (IA) has been the leading publication reaching and influencing insurance professionals in the New York, New Jersey, Eastern Pennsylvania, Connecticut and Washington D.C. markets.
Insurance Advocate®’s print edition audience of 5,300+ agents, brokers, insurance executives and leading association executives blankets the market with local and pertinent national insurance news and analysis, leading company profiles and a who’s who in the industry. IA is a source for information on new markets and coverages, legislative trends, legal issues, financial results and industry developments. Advertisers rely on Insurance Advocate® to open doors to new customers.
Our new digital edition brings your online message to life with the same focused content but reaches a greater, more diverse audience. As the online editions, archives, and content base continue to grow, we hope you will join us in making this added feature a trending resource for the industry.
Print and Online Packages
Premium Print Advertising
Online banner and sidebar ads with links
Print and Web Packages
E-Newsletter Sponsorship
Service Directory Placement
To advertise, please contact us today!
Steve Acunto
Publisher
914-966-3180, x110
sa@cinn.com
Gina Marie Balog
Creative Director/Advertising Coordinator
914-966-3180, x113
g@cinn.com
2016 EDITORIAL PLANNING CALENDAR
JANUARY
ISSUE DATE*
Jan. 11
Jan. 25
EDITORIAL CLOSE
December 28
Jan. 11
AD SPACE CLOSE**
December 17
Jan. 9
SPECIAL REPORTS
State of NY Market
SUPPLEMENTS
BONUS DISTRIBUTION
FEBRUARY
ISSUE DATE*
Feb. 8
Feb. 22
EDITORIAL CLOSE
Jan. 25
Feb. 8
AD SPACE CLOSE**
Jan 23
Feb 6
SPECIAL REPORTS
Cyber-Security
SUPPLEMENTS
BONUS DISTRIBUTION
MARCH
ISSUE DATE*
March 7
March 21
EDITORIAL CLOSE
Feb 22
March 7
AD SPACE CLOSE**
Feb 20
March 6
SPECIAL REPORTS
Agency of the Year
SUPPLEMENTS
BONUS DISTRIBUTION
APRIL
ISSUE DATE*
April 4
April 18
EDITORIAL CLOSE
March 21
April 4
AD SPACE CLOSE**
March 20
April 3
SPECIAL REPORTS
Insurance Lawyers
SUPPLEMENTS
BONUS DISTRIBUTION
MAY
ISSUE DATE*
May 9
May 23
EDITORIAL CLOSE
April 18
May 9
AD SPACE CLOSE**
April 17
May 1
SPECIAL REPORTS
SUPPLEMENTS
BONUS DISTRIBUTION
JUNE
ISSUE DATE*
June 6
June 20
EDITORIAL CLOSE
May 23
June 6
AD SPACE CLOSE**
May 15
June 5
SPECIAL REPORTS
SUPPLEMENTS
BONUS DISTRIBUTION
PIANJ/NY Joint Conference
JULY
ISSUE DATE*
July 18
EDITORIAL CLOSE
June 27
AD SPACE CLOSE**
July 1
SPECIAL REPORTS
PIANJ/NY Joint Meeting
SUPPLEMENTS
BONUS DISTRIBUTION
AUGUST
ISSUE DATE*
August 15
EDITORIAL CLOSE
August 1
AD SPACE CLOSE**
July 25
SPECIAL REPORTS
PIANJ/NY Joint Meeting
SUPPLEMENTS
BONUS DISTRIBUTION
SEPTEMBER
ISSUE DATE*
September 12
EDITORIAL CLOSE
August 29
AD SPACE CLOSE**
August 22
SPECIAL REPORTS
SUPPLEMENTS
BONUS DISTRIBUTION
OCTOBER
ISSUE DATE*
October 3
October 24
EDITORIAL CLOSE
September 19
October 10
AD SPACE CLOSE**
September 12
October 3
SPECIAL REPORTS
Insurance Professional of the Year
SUPPLEMENTS
BONUS DISTRIBUTION
NOVEMBER
ISSUE DATE*
November 14
November 28
EDITORIAL CLOSE
October 31
November 14
AD SPACE CLOSE**
October 24
November 7
SPECIAL REPORTS
IFNY Award Luncheon Recap
SUPPLEMENTS
BONUS DISTRIBUTION
DECEMBER
ISSUE DATE*
December 18
EDITORIAL CLOSE
December 4
AD SPACE CLOSE**
November 28
SPECIAL REPORTS
SUPPLEMENTS
BONUS DISTRIBUTION
SIZE
1X
5X
10X
20X
30X
40X
FULL PAGE
$1378
$1237
$1172
$1129
$1081
$1016
2/3 PAGE
$1124
$1048
$908
$837
$794
$750
1/2 PAGE
$903
$788
$697
$621
$599
$594
1/3 PAGE
$686
$637
$551
$486
$464
$448
1/4 PAGE
$594
$540
$502
$453
$426
$383
1/6 PAGE
$513
$448
$383
$350
$334
$313
BANNER
$404
$393
$335
$307
$285
$270
COLOR RATES – ADDITIONAL CHARGE
Standard – black plus cyan, magenta, or yellow …………… $350
Match – PMS color …………………………………………….. $600
POSITION CHARGES
Back Cover: Full Page + 20%
Inside Back Cover: Full Page + 10%
Center Spread: Full Pages + 15%
Inside Front Cover: Full Page + 15%
Far Forward: Full Page + 15%
Add 10% to space charge for bleed ads. Other inside guaranteed positions available at 15% plus earned rate. Front cover 3-page gatefold opportunities available in some issues. Please check with advertising department or sales representative for rates and availability.
CLASSIFIED RATES
$42 per 1-column inch (width 1 5/8) per insertion, payable in advance of publication date. Advertisements must be received by MONDAY NOON prior to the issue date for inclusion in that week’s issue.
In addition, there is a $5 charge for advertisers requesting to assign box numbers forwarded via first class mail, $3 for email forwarding to info@insurance-advocate.com .
ARTWORK GUIDELINES
GUIDELINES FOR SUPPLYING ARTWORK
- PDF files. All fonts embedded, 300dpi or better with printers marks
- Documents created on a Macintosh using Quark Xpress 9.5, Adobe Illustrator CS3 or Adobe Photoshop CS5.
- Files with fonts included (screen and printer fonts) compatible with Macs.
- Scanned photos or art saved as EPS or TIFF files, CMYK, not RGB, 300dpi or greater, not 72.
- A match print is required to guarantee reproduction. If not provided, a match print may need to be produced and charged to advertiser.
- Supply all supporting EPS and TIFF files (such as logos, photos, special artwork) used in your document.
Transmission options:
- FTP (email g@cinn.com for instructions)
- CD-ROM and DVD (see mailing instructions on back cover)
- Email: g@cinn.com – files up to 7MB’s
Acceptable:
- Quark Xpress 9.5 Illustrator CS3, Photoshop CS5, Adobe Acrobat Professional 8.2.5, MS Office 2011 (MS Publisher is not an accepted format)
Advertising material not meeting the specifications outlined above and requiring additional preparation work will be billed for the work performed.
ADVERTISING DIMENSIONS
full page bleed
8 1/8″ x 11 1/8″
full page
7″ x 10″
2/3 page vertical
4 9/16″ x 10″
1/2 page horizontal
7″ x 4 7/8″
1/2 page h. bleed
8 1/8″ x 5 3/8″
1/2 page vertical
4 9/16″ x 7 7/16″
1/3 page square
4 9/16″ x 4 7/8″
1/3 page vertical
2 1/8″ x 10″
1/3 page v. bleed
2 5/8″ x 11 1/8″
1/3 page horizontal
7″ x 3 1/3″
1/4 page
4 9/16″ x 3 3/4″
1/6 page vertical
2 1/8″ x 4 7/8″
Other Sizes:
- Spread Live Matter – 14 7/8″ x 10″
- Spread Trim – 15 3/4″ x 10 7/8″
- Spread Bleed – 16″ x 11 1/8″
- Banner ad – 7″ x 1 1/4″
TERMS
PAYMENT
Net due within 30 days. Gross amount after 30 days. Payable in U.S. currency. No cash discounts.
Publisher looks to the advertising agency / media buying firm placing the insertion order for payment, however, publisher shall have the right to hold the advertising agency / media buying firm and the advertiser jointly and severally liable for the monies due and payable to the publisher, and the agency warrants by submitting the insertion order that it and the advertiser have accepted this responsibility. Publisher will not be bound by conditions, printed or otherwise, on contract, insertion orders or instructions when such conditions conflict with its policies.
Classified ads must be prepaid prior to insertion
PUBLICATION AND CLOSING DATES
Insurance Advocate® is published biweekly, 20 times a year, once a month in July, August, September, and December, by CINN Worldwide, Inc. The advertising contract deadline is 14 business days prior to the issue date, ad material must be in 10 days before. Cancellations are not accepted after advertising contract deadlines.
FREQUENCY, COMBINATION RATES, REBATES AND SHORT RATES
Earned rate is based on the number of insertions placed in a 12 month period. Rates are protected from increases during the 12 month contract period.
Advertisers will be short-rated if, within 12 months from the first insertion, they have not used the amount of insertions upon which their billings have been based. Advertisers will be rebated if, within 12 months from the first insertion, they have placed sufficient additional insertions to earn a lower rate.
AGENCY COMMISSION
An agency commission of 15% of gross billings is allowed to recognized agencies.
Agency commission does not apply to classified placements.
