When you’re an independent insurance agency competing with the big name insurance companies, you have to remember the one thing that your agency can provide: an outstanding customer experience. Your agency has the ability to build personable relationships with each and every one of your clients. Meanwhile, customers cannot receive the same memorable experience from […]
Have you ever had a difficult time communicating the details of a policy with a customer remotely? Well, technology is always evolving, and now there is a free and easy-to-implement tool that can transform the customer experience through the use of video. It sounds too good to be true, right? Well, this is the real […]
What exactly do we mean by “catching fire” in terms of your agency’s digital content marketing? Well, simply put, to get more visibility in the social world, your agency is going to need shares, and a lot of them. So the million-dollar question is this: how can you get more people to share more of […]
Instagram has become a huge element of branding in the digital marketing arena in the past years, therefore it’s critical to take advantage of advertising using sponsored content on this social media network. Sponsored content falls into three categories on Instagram: photo, video, and carousel. Photo advertisements are the traditional still images that Instagram is […]
Time and time again, I see agents and brokers from all around the U.S. and Canada who have not spent quite enough time on their agency website. What do I mean exactly? Well, I do see the rare case where an agency doesn’t have a website at all, and believe me that’s a huge problem. […]
When we discuss marketing in today’s world, the first thing that hits my mind is our agency’s efforts to successfully market our products and services in the digital world. Marketing has taken a shift, and a large one, because everyone now has access to the web, whether it’s on their desktop computers or their mobile […]
Yes, you read that title properly. Every independent insurance agency should be making the most of Instagram as a part of their digital marketing plan. I’ll give you three reasons right off the bat that should help convince you: it allows you to connect with your customers and clients, visually promote your agency’s brand, and […]
Geo-targeting is new to some of us in the insurance space, and could be a valuable asset to you and your independent insurance agency, as long as you have the right approach. Geo-targeted data allows us to make use of a targeted demographic that wasn’t always traditionally available. But what is geo-targeting exactly? Geo-targeting is […]
Social media, in today’s world, is an essential for all businesses to achieve marketing success. Whether you’re a large corporation, a small business, or a local mom-and-pop shop, social media is right for your business. It doesn’t matter the industry, nor the products and services your company sells or markets–social media is a powerful […]
If you read the title of this article and thought to yourself, “My agency doesn’t need social media,” then I have some unfortunate news for you: you’re falling behind. For those of us already embracing the power of social media, I applaud you, because the world of marketing is going digital, and social media is […]
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