There are many traditional and non-traditional practices related to giving a great customer experience. Insurance companies are spending millions of dollars on studying what is working and what is not, but the million dollar question is this: how many independent insurance agencies are actually investing in a rewarding customer experience? My guess is not enough, […]
Artificial Intelligence (AI) has made its way into digital marketing, and in more ways than one. We can see some forms of AI impacting our agencies every day online—yes, every day. How could that be possible? Simply put, technology is constantly advancing, and the recent advances in AI have allowed us to have more […]
Let me ask you something…when was the last time that you “Googled” your agency online? Or, while we are on the subject, when is the last time that you Googled your name, as the owner of the agency? It’s important that you understand how your audience perceives you online, and it should be no surprise […]
Are you looking to ramp up your agency’s marketing? I sure am, and all the time. Improvement (which can sometimes be a form of change) is the driving force of agency growth, whether it’s through tracking metrics and figuring out what does and doesn’t work, or if it’s just coming up with a new game […]
“Celebrate what you accomplish, but raise the bar every time you succeed.” (Mia Hamm) I don’t care who you are, where you come from, whether you’re an individual or an agency, or whether you’re in or outside of the insurance space…No one, no matter who, has the ability to improve without accepting some form […]
One thing that I teach insurance agencies on a regular basis is that moving forward, digital marketing is going to be considered a traditional form of marketing, and not just in our industry, but in any industry. Part of your digital marketing strategy should include marketing via Facebook, seeing as it is the world’s largest […]
If your agency isn’t all the rave with word-of-mouth referrals, I’m here to tell you that all of your digital marketing efforts are directly correlated to the amount of referrals your agency receives. You may think that’s ludicrous because, traditionally speaking, having outstanding “customer service” is what will drive word-of-mouth referrals. Well, I’m here to […]
Email is a great marketing tool that’s been used for years now. But email marketing has an inherent problem: when you see an email hit your inbox from a big name corporation, do you open it? If the latest deals came up from Target, or if Progressive was emailing you to tell you that you […]
I can’t stress enough how important social media engagement is for your insurance agency’s digital marketing strategy. There are many social media platforms you can use to broadcast messages. Facebook, Twitter, and Pinterest are among the most valuable. But if you want to attract and build a following that will help you and your insurance […]
In today’s complex marketing age, “customer service” no longer exists. Yes, you heard me right. Customer service is out the window. There’s a good reason for that. It’s because the “customer experience” has now fully taken over the playing field. Companies used to compete to see who had the best customer service, but there’s so […]
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