Are you confused and overwhelmed by social media and where to begin? Well, don’t feel bad, most insurance agency owners are. In this article I provide a few of the best social media sites for insurance agency owners and why I feel you and your agency need to be there. First, when considering your insurance […]
An essential part of networking today is to be “memorable” for the right reasons. OK, what does this mean? It means recognizing and developing your personal brand. Without the creation of your personal brand, it will be very difficult to network effectively. A brand is often described as a “collection of perceptions” people have about […]
Social media has become one of the most prominent marketing chan- nels. A recent study shows that near- ly 91 percent of all businesses are using social media as a new marketing tool to reach customers and prospects. It’s also reported that Americans spend more than 3.5 hours a day using social media. That’s more […]
Did you ever wonder about making your insurance website more appealing to the three core search engines (Google, Bing and Yahoo)? First I would say forget about Bing and Yahoo. Why? The stats don’t lie – 79% of people use Google. In my opinion, that’s where your focus should be. Have you been scared off […]
Was your agency ready for the April 21 update? Google made its biggest change to its algo- rithm ever. The Google mobile algorithm update will be influencing the display of organic search results on mobile devices such as tablets and smartphones. This will not only be affecting insurance agency websites but all websites that have […]
Google is once again tweaking its search algorithm with a new change that should have some benefits for its users. Google announced last month that it will rank mobile-optimized sites higher in search results, starting April 21, 2015. Sites that work well on a mobile device should get a “significant” boost over other sites that […]
When you think of social media and the success that can be gained from it, one thing that we always need to keep in mind is to continuously keep learning. Social media is constantly changing because of Google’s fluidity, and that’s why we can never stop learning. Remember, Google is the boss of the Internet […]
Have you seen the iconic 2009 TED Talk by Simon Sinek? The talk was about how great leaders must inspire trust, cooperation, and action. If you have NOT seen or heard that talk PLEASE drop everything you’re doing and watch it. Simon talks about a simple but paradigm-shifting model. This model has transformed the way […]
Recently I spoke at an insurance conference about success in social media marketing, and shortly after finishing my speech, a young insurance professional came to me and asked if I could take a few minutes to explain to her what I thought were twelve mistakes in marketing that agencies should avoid in the new year. […]
Things seem to be getting uglier for small businesses in the world of Facebook. The most recent development that took place was November 5th’s ban on likegating. This is the practice of forcing a customer to like your page in order to receive the content on the other side. Now while this is a small […]
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