As marketers in the insurance industry, we have a responsibility to make our campaigns as effective and efficient as possible. Over the past several years, we have learned that this is accomplished through inbound channels like social media, search engine optimization and content for lead generation. But as inbound has matured and merged with traditional […]
Agencies that have relied on traditional channels to build and grow personal relationships face a future in which conversations and in-person meetings have become the equivalent of landline phones and cursive writing. If you never meet the customer, how do you get to know them? Just as you trained staff to ask the right questions […]
Now more than ever, social media is a critical aspect of business. Many different platforms are used to ensure you are reaching your target audience, and getting your message across clearly. Every day we pin, tweet, and post about our business to maintain our social media presence and reach out to our audience. It is […]
As an email marketing aficionado, nothing infuriates me more than misleading ‘facts.’ NOTHING! And I don’t mean the ‘email is dead’ kind of articles that emerge every so often (just to set the record straight here, email marketing is very much alive) but rather articles suggesting that email marketing is only for the big corporations, […]
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