The insurance marketplace is changing rapidly. New competitors are joining constantly, many looking to leverage technology and transact primarily or completely online. Existing direct response carriers like Geico, Esurance and Progressive Direct are ramping up campaigns to attract more clients. For many consumers, insurance is something they don’t truly understand and they hate paying for. […]
There’s a big rush today by venture capitalists and Silicon Valley techies to turn the purchase of insurance into an impersonal, technology driven business. There couldn’t be a worse outlook for consumers! Technology is wonderful and a great way to speed up processing and offer 24/7 availability. It should never replace the professional guidance and […]
How well do you know and understand your customer? Not only your current customer but the customer you are looking to add in the future. Are they similar in their wants, needs and motivations? What are their expectations? Meeting and exceeding customer expectations is the key to growing a successful agency today and going forward. […]
When I sat down to write this article, I gave quite a bit of thought to previous articles I have written. I also thought about the enormous amount of unsolicited advice being put out by many well-intended industry folks preaching to agents about all the changes they need to make if they want to stay […]
Recently many independent agents breathed a sigh of relief as Google announced they were withdrawing from insurance. This news was definitely a positive and welcomed by everyone currently in the insurance business. This is not a time for independent agents to get lax or cocky! Although Google has decided to withdraw, that doesn’t mean they […]
When I was very young many, many years ago there was a cartoon called the Rocky and Bullwinkle Show about a flying squirrel and a moose. There was a segment on the show called Aesop & Son patterned after Aesop’s Fables, which were fictional stories that had a truth built into them and ended with […]
If I had one wish for 2016, it would be that independent agents make a resolution to better communicate their value. It seems like a simple thing but is actually quite involved and touches every aspect of their business. I say communicate instead of advertise or market because today’s consumer, especially millennials, don’t want to […]
Do you believe this? Why not, it’s the title of my article so it must be true. The point is, just because someone writes an article or references survey information it doesn’t mean their prediction will come true. What does happen is that many independent agents reading the headline or the article take it at […]
Fall is here. The weather’s changing. Snow and cold are just around the corner. Thanksgiving and the Holidays will soon be upon us. 2015 is drawing to a close. Insurance agents have other things on their minds this time of year. January renewals, year-end loss ratios and contingency checks to name a few. They also […]
Why would someone choose you to handle their insurance protection? What makes you better than all the other providers out there? Do you really know what your customers think about you and your agency? Do you have any idea what consumers are looking for in an insurance provider? Why choose you, has come up a […]
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