Northeast PIA Launches ‘Work with an Agent’
The Professional Insurance Agents of Connecticut, New Hampshire, New Jersey, New York and Vermont launched “Work with a Professional Insurance Agent/Local is Better” local marketing campaign. This resource offers PIA members in the five states access to informative pieces to promoting their agencies, capitalizing on their local community-centered strengths, with consumer focused materials and consumer content for use in a variety of media. It also illustrates to the insurance-buying public the benefits of an independent agent (i.e., working with someone who can offer insurance choices; who has a unique understanding of his or her clients’ and communities’ needs; and who often can offer the most affordable rate).