Columnist Michael Loguercio views the industry “face to face” from his vantage point as a vendor to independent insurance agencies. Michael attends almost every function and interfaces with our readers regularly.
So a while back I wrote a piece on BYOD (Bring Your Own Device), and spoke about what exactly the benefits are to employers, businesses, and employees. However, along with all of those benefits are a plethora of risks and dangers that are associated with BYOD. First off, let’s begin with the definition of BYOD, […]
Whenever I speak with an agency, one of the first questions that I ask them is “What makes you different than the agency across the street?” and guess what I immediately hear almost every time: “Our customer service is the best, and our customers are all satisfied!” Well, that’s great, as I am sure that your customers are very “satisfied”, but is purely being satisfied going to keep them renewing with you every year, and more importantly are they going to tell a friend about your firm? Most likely not… so what do you need to do in order to make this happen?
Your Local Neighborhood MARKET-ing So many times you have heard me mention in this column, or in a conversation that we may have had, about how important it is to obviously market both yourself and your business products through community involvement. You have also heard me say many times how important both face to face […]
Myth BUS-ted! As a school board member for 10 years, on countless occasions I have had many a parent tell me how (especially in inclement weather) they would prefer to not only drive their little darlings to school in the morning, but also pick them after school in the afternoon. Of course my initial response […]
This Internet Thing of Ours Recently, Symantec Corporation, whom we all know as the folks who build counterattack and virus protection software, released a study regarding cyber-attacks, and in their report they state that “we have only seen the tip of the iceberg” according to Property Casualty 360. The report discloses that Cyber Crime is […]
NOW What? How many times, since you first became “intimately involved” within the insurance industry, have you been asked that most obvious question, “When should I file a claim?” I can tell you this: that from being in this thing of ours for many, many years, I would venture to guess that it is something […]
Welcome To McDonalds, May I Take Your Data? I am certain that we have all heard those words, at least almost those words, which are usually muffled with a sound quality so poor that it basically sounds like the person on the other end of the headset and behind window number one, is eating a […]
Love Will Keep Us Together, but Obamacare May Not Those of us who were around in the 70’s most likely remember the song, “Love Will Keep Us Together” from the duo of “The Captain and Tennille”. Well, after 39 years of marriage, their ship is sailing and they are both not aboard. “Why?” you may […]
Click on the Dotted Line! So tell me if this has ever happened to you in your office: you get a telephone call from a prospect, or perhaps it was an email lead that you obtained via your “Get an auto or homeowners quote” button on your agency website or Facebook fan page, and immediately […]
Yes, Deer! So how many times have you said those words…or have had them whispered to you, in a soft, meager, and meek tone of voice? Well guess what?! It’s that time of year that you will be hearing it quite often…or maybe even saying it yourself! Rutting season, as it is known, is the […]
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