Lisa Lounsbury succeeds Richard Poppa as head of New York’s Big “I”. Here is her view of the role. What are IIABNY’s greatest focus areas as it plots member services and supports their future? At IIABNY, our mission is to advance the performance and success of independent insurance agencies and brokerages in New York. While a lot has […]
All too often we find many misperceptions about marketing an insurance agency. Much more often we hear what doesn’t work than what does. The funny thing is in my life we have failed at many marketing campaigns but we don’t give up! Sometimes we find that if we make one change, it is the magic […]
We all know the things we are supposed to do, right? Eat well, exercise, get enough sleep, account round, and ask for the business. The challenge I all too often find is that we do these things inconsistently yet expect a consistent result. My trainer says it all the time “If you were only consistent…” […]
Kids are back to school, Pumpkin Spice is everywhere and the leaves are changing. For our area it’s the most perfect time of year. While all may be distracted by football, we should be getting serious about how we want to end the year. What are all the little projects, goals and details you wanted […]
Employees can be a great joy or a huge pain. In many agencies, “we work with the team” is the crux of conversation. It’s challenging to find good staff, so all too often we retain team members who are not a great fit or make our lives harder, because the idea of recruiting overwhelms us. […]
Agency branding…many people think they know what it is but in reality they aren’t sure. Even more importantly, many agents don’t fully understand the power and opportunity in building a brand. Just five years ago, having a better than average website was enough, but in today’s social world you really need to have a […]
Leadership is a big challenge in the independent insurance space. For many agency owners, you may have never worked anywhere but your family’s agency or maybe you have really only been led by a parent. The journey to go from agent to CEO can often be uncharted waters for many agencies. In most agencies, we […]
We recently wrote a six-part blog series on how to Spring Clean your agency. It was amazing the feedback we received, as well as how many agencies shared the posts with their entire team. As it turns out, many agencies are, well, downright filthy! Just like that one junk closet you may have at home, […]
The slow, lazy days of summer are a great time to revisit your marketing strategy for your company. Over the wintertime, you have been going along doing the necessary things but you aren’t sure if it’s really working. These quieter days provide the best opportunity to revisit and start tracking what really matters. There are […]
Is there a recipe for success? If you ask Steve Gannon, he would say “Yes!” “By a combination of hard work, focus and pure drive, anyone can succeed,” says Steve. “If you aren’t willing to go out on the weekends, take evening appointments when you first start out, you may not get to where you […]
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