In today’s complex marketing age, “customer service” no longer exists. Yes, you heard me right. Customer service is out the window. There’s a good reason for that. It’s because the “customer experience” has now fully taken over the playing field. Companies used to compete to see who had the best customer service, but there’s so […]
This should be a well-known fact by now, but your insurance agency’s website is in place for one key purpose: to successfully market your agency in the digital world. Your website shouldn’t just be a templated presence or simple landing page, but instead should be a marketing powerhouse that leverages your brand, highlights your insurance […]
As more insurance agencies start to undergo a digital transformation, we will see an influx of money pouring into digital technologies. The aim is to somehow get like-minded with our insurance buyers and keep our agency in front of our clients. It can be intimidating for most agencies starting out in the digital marketing world. […]
We live in an age of marketing where “traditional” marketing methods alone are not enough to leverage your agency’s brand. As I’ve mentioned before, marketing is going digital, and in fact, I believe that in 2015 and 2016 coming up, digital marketing should be considered the next era of traditional marketing. Mastering the digital marketplace […]
Sir Richard Branson has a famous quote, “If you’re an entrepreneur and you don’t have a social media presence, your company is at a competitive disadvantage.” While Sir Richard is speaking the absolute truth, many insurance agents and agency owners feel intimidated by social media. So let’s take it in steps; here are several tips […]
The idea of personal branding is relatively new in today’s complex marketing world. The first mention of the concept “personal branding” online was in 1997 when Tom Peters wrote an article for Fast Company titled The Brand Called You. However, in the last decade, the importance of personal branding has grown astronomically as new social media […]
In the world of “customer experience,” formerly known as “customer service,” what’s the difference between outside-in and inside-out? Inside-out thinking for your agency means your focus is on the agency’s processes, systems, and insurance products that are designed and implemented based on internal thinking and intuition. You and your agency are focused on how you […]
Unless you’ve been living under a rock for the last few years, you’ve probably caught wind of the Mobile vs. Desktop marketing saga, relating to customers actually buying products online from a desktop, versus buying and searching for products from their smartphone. When four out of five consumers shop on their smartphones and 40% or […]
If you were an agency owner who owned several websites, would you think that it’s more important to keep your website visitors interested in what you have to say, or would the content not matter as long as you attracted them in the first place? That’s the million dollar question. Attracting new visitors is very […]
Creating engaging content on social media is not only easy, but it can be very enjoyable and also contribute to strengthening relationships within your insurance agency. When we say easy, we mean it. This strategy requires only creativity, your team, and a camera! Believe it or not, content that requires minimum effort and the most […]
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