Things seem to be getting uglier for small businesses in the world of Facebook. The most recent development that took place was November 5th’s ban on likegating. This is the practice of forcing a customer to like your page in order to receive the content on the other side. Now while this is a small […]
As marketers in the insurance industry, we have a responsibility to make our campaigns as effective and efficient as possible. Over the past several years, we have learned that this is accomplished through inbound channels like social media, search engine optimization and content for lead generation. But as inbound has matured and merged with traditional […]
Agencies that have relied on traditional channels to build and grow personal relationships face a future in which conversations and in-person meetings have become the equivalent of landline phones and cursive writing. If you never meet the customer, how do you get to know them? Just as you trained staff to ask the right questions […]
Now more than ever, social media is a critical aspect of business. Many different platforms are used to ensure you are reaching your target audience, and getting your message across clearly. Every day we pin, tweet, and post about our business to maintain our social media presence and reach out to our audience. It is […]
As an email marketing aficionado, nothing infuriates me more than misleading ‘facts.’ NOTHING! And I don’t mean the ‘email is dead’ kind of articles that emerge every so often (just to set the record straight here, email marketing is very much alive) but rather articles suggesting that email marketing is only for the big corporations, […]
[ THE SOCIAL NOTEBOOK] By Chris Paradiso Dipping Your Toe Into the Social Media as an Agent One of the biggest questions I am asked on a regular basis is, “what can I do to kick start my agency’s marketing plan into the social media arena.” An excellent question and I would imagine if you […]
[ THE SOCIAL NOTEBOOK] By Christopher Paradiso, CPA Ways to Get Ahead in the Social Media Arena When you think of social media and the success that can be gained from it, one thing that we always need to keep in mind is to continuously keep learning. Social media is constantly changing because of […]
First it was the “web.” Then it was “social.” Now it’s “mobile.” The pace of technological change is daunting. If you were late to the party for the first two, you better not be late for mobile. Mobile has fundamentally transformed every element of consumer behavior. And it’s transformed how businesses engage with shoppers and […]
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